What can email do for my lead-generation efforts? BtoB Magazine Email paves the way for the most effective lead-generation campaigns. We recently conducted a study of 87 lead-generation campaigns representing almost ...
9 Management Practices for Exceptional Webinars TechRepublic Overview: Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a ...
InsWeb to Acquire Potrero Media Corporation MarketWatch (press release) "Potrero Media Corporation is a formidable player in search marketing and online lead generation for the insurance industry, having produced tangible ...
Harte-Hanks Acquires Information Arts MarketWatch (press release) With an established market standing in developing lead generation, customer development and dealer channel programmes, Information Arts has a proven record ...